回歸本土乎？有線電視與偏遠地區民眾

Local Origination? Cable TV & Minority

前年七月十六日有線電視法三讀通過，我國正式邁入有線電視紀元。結合地域特色，回歸本土是我國有線電視發展重要背景之一。有線電視並可提供偏遠地區民眾較多元化的發言園地。現有文獻卻顯示，有線電視的目標觀眾群分佈於都會地區或城市附近。多數有線電視業者莫不以開拓人口密集的都市市場為職志。這與「回歸本土」的有線電視發展背景背道而馳。究竟目前偏遠地區民眾對有線電視的看法為何？他們的消費權益受到尊重了嗎？本研究深入屏東縣山區進行五場焦點團體座談，請包括原住民、客籍、台籍、外省籍居民發抒其心聲。結果發現偏遠地區民眾的消費權益有待提升，如正視地域聲音、風土人情的呈現、改善服務品質等。

As the Cable Television Law approved by the first session of the second Legislative Yuan at its 50th meeting on July 16 of 1993, the Age of Cable Television has come to Taiwan. One of the important reason for Taiwan to develop cable television industry is that it may provide diversified channels for audiences, especially for the minority group such as women, children, teenager, the aboriginal people, and the rural people. Existing research found that the target audiences of cable television are around the city or metropolitan area. Therefore, most of the cable television system operators or channel operators in Taiwan invest their markets in the city or metropolitan area rather than the rural place. They even reject the request from the local populace to pay for the visual and/or aural reception of cable television except there are more than ten subscribers (at least) in the rural place. This is against the goal of serving the minority group. What does the minority group in Taiwan think about this? Are they satisfied with their consumers' rights regarding cable television. Five focus group were used to investigate the reality. This research found that the consumer's right for the minority group in the rural place needs to be valued.