The purpose of this research is to evaluate the beauty value of Huisun Forest Recreation Area, and to explore the correlation between respondents’ socioeconomic background and whether they are protester or not. This study uses 4 different empirical analysis, including discriminant Analysis, Heckman two-stage selection model, logistic regression and four kinds of OLS regression. We uses contingent valuation method to evaluate the beauty value, and uses payment card method as the induced payment mode. A total of 250 questionnaires were distributed in this study, including 223 valid questionnaires. The questionnaire response rate was 89.2%. The research results show that the value of beautiful scenery of Huisun visitors is 3,246 NTD per person per year. Multiplying it by the number of monthly visitors of Huisun in 2016, we can know that the total scenery value of Huisun Forest Recreation Area is 592,110,896 NTD, which shows that the beautiful scenery of Huisun is very valuable. After excluding protest samples, the average of willingness to pay (WTP) per person per year increased. Among them, respondents’ WTP for Frog Stone Trail and Songfengshan Trail increased the most, which were 50.8 NTD per person per year and 47 NTD per person per year respectively. And the beautiful scenery value of Huisun Forest Recreation Area is 670,848,659 NTD per year. The empirical results show that people who are local tourists, unmarried, those with fewer average visits, and those with shorter stay period time have relatively lower WTP for beautiful scenery. And people with lower age, higher education level, greater monthly income, foreign tourists, unmarried, and longer stay period time are more likely to have protest response.
本站僅提供期刊文獻檢索。
