台灣家庭醫學醫學會官方網站之使用概況與流量多面相分析

A Usage Overview and a Multifaceted Analysis of the Official Website of the Taiwan Association of Family Medicine

目的：本文分析了台灣家庭醫學醫學會官方網站之流量數據。其結果可提供網站經營者更完整、全面的經營方向，也可供其他專科學會或社會團體作為借鏡參考。

方法：自2018年12月起，使用「Google Analytics」免費分析工具，植入「台灣家庭醫學醫學會」官方網站進行相關流量數據紀錄，並分析其於2019年1月1日至2019年12月31日間之相關流量數據。分析項目包含網頁使用者數、瀏覽量、流量來源、使用設備、及使用者所在區域。

結果：2019年1月1日至2019年12月31日間，台灣家庭醫學醫學會網站總使用者數為169,203人次，每天平均約為464人次。總瀏覽量為1,707,057個瀏覽量，每天平均約為4,677個瀏覽量。其中，網頁流量來源以搜尋引擎導入之使用者人次最多，為117,748人次(66.7%)，使用設備以行動裝置者最多，共84,139人次(49.26%)，使用者所在區域大多數來自台灣(93.39%)，共158,459人次；其次為美國(2.84%)、香港(1.04%)。

結論：台灣家庭醫學醫學會官方網站為一個活躍且使用流量穩定的網站，其使用人次與瀏覽量會因一些年度的特定事件而增加。持續提供適合行動裝置閱讀的網頁格式與介面、更積極經營社群媒體以建立推廣家庭醫學制度並增進國人暸解健康知識，與提供更國際化的資訊內容給來自世界各地的使用者都是未來努力的方向。

 

Purpose: This article analyzed the website traffic data of the Taiwan Association of Family Medicine (TAFM) to provide complete and comprehensive information for website improvement specifically for TAFM and generally other associations or social groups.

Methods: We used “Google Analysis” to record the TAFM website traffic data since December, 2018, and analyzed the data collected during the period from January 1 to December 31, 2019. Items analyzed included web user sessions, pageviews, traffic sources, sessions by device, and sessions by country.

Results: During the period of analysis, total web user sessions were 169,203 with a daily average of 464 sessions. The total pageviews were 1,707,057 with a daily average of 4,677 pageviews. The most common traffic sources were from organic search, accounting for 66.7% (117,748 times). The most used devices were mobile devices, accounting for 49.26% (84,139 times). Most of the users were from Taiwan (93.39% or 158,459 users), followed respectively by the U.S. (2.84%) and Hong-Kong (1.04%).

Conclusion: The TAFM official website is an active website with stable traffic. Increase in user sessions and pageviews is detected when there are yearly or other special events. Future efforts should be directed to keeping offering reader-friendly webpage formats for mobile devices, operating social media more actively, and providing more international information for users from all over the world so as to better familiarize visitors with Taiwan’s family medicine system and promote citizen’s health knowledge.