以語料庫分析方法檢驗新南向政策的政府與媒體風險建構策略

Corpus Analysis of Taiwan Government’s Risk Communication Strategies and Media Risk Framing Regarding the New Southbound Policy

本研究以庫博電腦輔助語料分析方法，檢驗攸關我國整體國家發展的新南向政策政府、傳統媒體與社群媒體間，風險的溝通與再現策略。研究資料蒐研自2016年9月至2017年12月，包含5,026個政府、傳統與社群媒體公開頁面，合計46,125則文本作為「新南向政策」報導的資料分析基礎。研究除發現重大社會風險議題政府與媒體間的風險建構策略取向不同外；傳統與社群媒體間的風險框架也有顯著差異。本研究亦再現政府、傳統與社群媒體間的風險論述策略與樣貌。

 

In this study, the corpus analysis approach was used to examine the risk communication strategies of Taiwan government and risk framing of traditional and social media regarding the New Southbound Policy. A total of 46,125 risk framing–related texts were collected from 5,026 web pages between September 2016 and December 2017 for analysis. This study indicates that compared with natural risk events, additional variables, such as the public’ s political identifications, should be considered when examining issues related to the public’ s risk perception and risk framing regarding policy changes. This paper also presents the strategies of risk discourse adopted by governments, traditional media, and social media.