企業網站特性與求職者應徵意圖：求職者人格特質的干擾角色

Website Characteristics and Applicant Intention to Apply: The Moderating Role of Applicant Personality

網路招募是目前企業最普遍採用的招募工具，而企業網站特性是影響求職者應徵意願的關鍵之一。本研究主要目的在於探討企業網站特性與求職者應徵意願之間的關係，以及這種關係是否會因求職者人格特質不同而改變。為了增加研究結果的外部類推性，本研究採用實地法進行研究，以187位真實求職者為施測對象。研究結果顯示，企業網站設計的美觀性及易用性與求職者應徵意圖之間有正向關係；此外，求職者的勤勉審慎性會增強網站美觀性與求職者應徵意圖之間的正向關係，求職者的外向性會增強網站互動性與求職者應徵意圖之間的正向關係，而求職者的經驗開放性會增強網站易用性與求職者應徵意圖之間的正向關係。

The use of organizational web sites for recruitment has become increasingly common. Today, most companies utilize organizational web sites to disseminate information to potential job applicants. The primary aim of this study is to investigate (1) the relationship between organizational web site characteristics and applicant’s intention to apply, and (2) the moderating effects of applicant personality on the relationship discussed above. For the sake of external generalization of the study results, we collected data from 187 real applicants in a field setting. Results showed that both website aesthetics and navigational usability were positive related to applicant’s intention to apply. In addition, applicant personality of conscientiousness strengthened the positive relationship between website aesthetics and applicant’s intention to apply, while extraversion strengthened the positive relationship between website interactivity and applicant’s intention to apply, and openness to experience strengthened the positive relationship between website usability and applicant’s intention to apply.