完善直銷管理規範的必要性及其對策建議

The Necessity and Countermeasures of Perfecting Legal Regulation on Direct Selling

直銷管理條例與禁止傳銷條例自2005年公布施行至今已有10多年，隨著市場成熟及民眾普遍認知水準提升，為建構良好經濟秩序之直銷環境，有必要透過他國或其他地區之立法情況、案例及數據等對於現行法規中直銷之定義、直銷商品類型、直銷員權益及新型經營模式對市場之衝擊等方面提出完善建議。首先，現行直銷規範並未列入團隊計酬，若能刪除禁止傳銷條例中將團隊計酬作為傳銷之要件，將使行政規定與刑法對於傳銷之要件趨於一致，可有效避免造成法律適用的混淆。其次，適當開放有形商品銷售種類予具有資質的企業，避免系統風險，並擴大經濟效益。第三，透過增加直銷企業買回退貨商品之義務，以保證金孳息或其他資金建置保護或互助機構，以健全對於直銷員之保障。第四，結合直銷企業及其行業性質之特殊性，在新型經營模式下，進一步分析是否可以排除限制轉售價格的適用，以及網路直銷蔚為風氣之時，現行條例中限制區域經營及保障直銷員權益應如何處理。以上，希望透過本文初步之探討能對完善直銷法規有所幫助。

Direct Selling Management Ordinance and Prohibition of Pyramid Selling Regulations have been promulgated and implemented for more than 10 years since 2005. In order to construct a good economic order environment for direct selling, it is necessary to put forward some suggestions on the definition of direct selling, types of direct selling products, rights of direct sellers and the impact of new business models on the market through legislation, cases and data of other countries or regions. First, the current direct selling regulations do not include team payment. If team payment is regarded as an important part of pyramid selling in Prohibition of Pyramid Selling Regulations can be deleted, administrative regulations and criminal laws will be in line, and effectively avoid confusion of legal application. Secondly, the sales of tangible commodities should be appropriately opened to qualified enterprises to avoid systematic risks and expand economic benefits. Third, by increasing the obligation of direct selling enterprises to buy back returned goods, establish protection or mutual aid organizations with the interest of earnest money or other funds, so as to improve the guarantee for direct sellers. Fourthly, combined with the particularity of direct selling enterprises, under the new business model, it further analyzes whether it can be excluded to the application of restricted transfer selling price. When network direct selling becomes popular, how to deal with the restriction of regional operation and protection rights of direct sellers in current regulations? It is hoped that the above discussion will be helpful to improve the regulations of direct selling.