British scholars published an article “Rethinking Flood Risk Communication” in Journal of Natural Hazards in 2018. The researchers made attempt to rethink current flood risk communication issues and explore how to communicate in the flood risk situation in order to convey the message efficiently.
The author believes that there is still a need for “rethinking” even if Rollason and other scholars examine the current situation of flood risk communication in the name of rethinking. First, this study suggests that we should consider what kinds of channels to communicate with various audiences. Second, we expect to know the factors that might hinder public participation in risk communication. Furthermore, we also need to understand what information the public needs in the face of flood risk. Finally, it is necessary to examine that we should respectively take appropriate measures for risk communication in different risk scenarios.