探討宗教旅遊滿意度與幸福感的關係

Exploring the Relationship between Religion Tourism Satisfaction and Subjective Well-Being

本研究的目的為：（1）探討遊客的宗教旅遊行為。（2）探討不同背景資料的遊客在宗教旅遊滿意度和幸福感上的差異。（3）探討宗教旅遊滿意度對幸福感的影響。本研究以在鹿港天后宮從事旅遊的377位遊客為研究對象，其中包括男性168位、女性209位。本研究使用工具為「宗教旅遊滿意度量表」和「幸福感量表」。並將所蒐集的資料以描述統計、獨立樣本t考驗、單因子變異數分析和線性結構方程模式進行探討。研究結果發現：（1）宗教旅遊活動為民眾主要旅遊選擇的項目之一。（2）不同年齡、教育程度和平均月收入的遊客在幸福感上有顯著差異存在。（3）宗教旅遊滿意度可以有效地預測幸福感。最後根據本研究的發現進行討論，並提出相關建議。

The purposes of this study were (1) to explore the behavior of tourist; (2) to compare the differences of religion tourism satisfaction and subjective well-being among background characteristic of tourist; (3) to explore the prediction of religion tourism satisfaction on subjective well-being. There were 377tourists drawn from the Lukang-Mazu temple (168 males and 209 females). All the participants were administered with religion tourism satisfaction Inventoryand subjective well-being Inventory. The collected data were analyzed by descriptive analysis, independent t-test, one-way ANOVA and structure equation modeling. The findings were as follows: 1.The religion tourism was the famous tourism choice in Taiwan. 2. There was difference of subjective well-being with different age, marriage, and average income. 3. The religion tourism satisfaction could validly predict subjective well-being. Finally, based on the research findings, the discussion was further posed and the upcoming research directions were proposed.