月旦知識庫
  1. 熱門:
 
首頁 臺灣期刊   法律   公行政治   醫學   財經   社會學   教育   其他 大陸期刊   核心   非核心 DOI文章
查看詳細全文
篇名
美容醫學廣告之爭議與虛實   檔案下載
並列篇名
A Comment on the Controversy of Aesthetic Medicine Advertisement
作者 許兆慶黃士庭
中文摘要
鑒於近年來社會上美容醫學風氣之盛行,美容醫學診所如雨後春筍般的出現,伴隨的是琳瑯滿目之美容醫學廣告及其五花八門之宣傳手法。在衛生福利部公告修正醫療法對於醫療廣告之限制範圍後,曾引發美容醫學界之強烈反彈,認為對於美容醫學廣告管制有過度之虞。本文試從醫療廣告管制之目的、規範體系及爭議內容進行介紹後,再就美容醫學與傳統醫療行為間之差異進行研究與觀察,期能降低美容醫學廣告遊走於法律邊緣之風險,更保障美容醫學服務利用者之權益,促進臺灣美容醫學產業之健全發展。
英文摘要
More and more aesthetic medicine clinics has been set up because aesthetic medicine is very prevalent in recent years. In the same time, abundant aesthetic medicine advertisement and promotion method showed up as well. While the Ministry of Health and Welfare announced the limitation of medical advertisement based on Medical Care Act, it encountered huge protest from aesthetic medicine industry due to excessive limitation. After an introduction on the purpose, construction and the controversy of limitation of medical advertisement, this article will examine the difference between aesthetic medicine and traditional medical practice. By means of relevant discussion, the author aims to reduce the risk of aesthetic medicine advertisement from violating related laws by the industry on the one hand and to assure as well as protect the right of aesthetic medicine consumers on the other.
起訖頁 046-054
關鍵詞 美容醫學美醫廣告醫療行為醫療法第86條第7 款醫療廣告管制aesthetic medicineaesthetic medicine advertisementmedical practiceArticle 86.7 of Medical Care Actlimitation of medical advertisement
刊名 月旦醫事法報告  
期數 201712 (14期)
出版單位 元照出版公司
DOI 10.3966/241553062017120014004  複製DOI
QRCode
該期刊-上一篇 化粧品廣告誇大不實的刑事不法問題
該期刊-下一篇 禁止醫師進行醫療廣告?淺談現行醫療廣告管制之問題
 

新書閱讀



最新講座


優惠活動




讀者服務專線:+886-2-23756688 傳真:+886-2-23318496
地址:臺北市館前路18 號 5 樓 客服信箱
Copyright © 元照出版 All rights reserved. 版權所有,禁止轉貼節錄