More and more aesthetic medicine clinics has been set up because aesthetic medicine is very prevalent in recent years. In the same time, abundant aesthetic medicine advertisement and promotion method showed up as well. While the Ministry of Health and Welfare announced the limitation of medical advertisement based on Medical Care Act, it encountered huge protest from aesthetic medicine industry due to excessive limitation. After an introduction on the purpose, construction and the controversy of limitation of medical advertisement, this article will examine the difference between aesthetic medicine and traditional medical practice. By means of relevant discussion, the author aims to reduce the risk of aesthetic medicine advertisement from violating related laws by the industry on the one hand and to assure as well as protect the right of aesthetic medicine consumers on the other.