文化創意商品智慧財產之保護與管理

Protection and Management of Intellectual Property of Cultural and Creative Products

近年來，文化創意產業已然成為新興且充滿商機的產業，各類文化創意商品也如雨後春筍般的不斷產出，然在缺少智慧財產權保護下，最大的獲利者將可能不是耗費心血的原創者，而是仿冒的廠商。本研究藉由內容分析及訪談方式進行，分別針對專利法、商標法、著作權法及營業秘密法對文化創意商品之保護、國內文創商品業界在智財管理上之施行現況與問題、以及在智財權上所呈現之問題及應採行之智財管理策略作探討，旨在從中瞭解我國智慧財產權對文創商品的保護程度，並據以彙整出智慧財產管理策略，俾供文創業界在智慧財產保護與管理上之參考，也希望藉由本研究讓更多設計師知曉並重視智慧財產權對文創商品的保護。結果顯示，規模較小的文創廠商對於智慧財產權的重要性較為輕忽，大多抱持著可有可無的態度，而規模較大些的文創廠商則較為重視智慧財產權的保障，但對於後續智財權的糾紛處理卻多認為不易辦理，因時間與資金消耗太多，大部份案件整體辦下來相當不划算；此外，本研究亦依照文創商品開發流程提出了智財管理策略，具體提供了文創商品業者在文創商品開發過程中所應採行之智財管理作法及施行建議。

In recent years the cultural and creative industries have already become an emerging industry full of business opportunities, and cultural and creative products spring up like mushrooms after the rain. However, the largest benefiters will not be the creators, but the imitators without the protection of intellectual property rights. This study was carried out through content analysis and interview methods focusing on the exploration of the protection of intellectual property rights law, trademark act, copyright rules and trade secret law on cultural and creative products. The implementation status and problems of intellectual property management of the cultural and creative product enterprises, and the intellectual property management strategy which should be adopted by them were explored. It aimed to understand the protection levels on cultural and creative products of Taiwan’s intellectual property rights and to deduce the intellectual property management strategy, providing a concrete execution reference for the cultural and creative product enterprises on the intellectual property protection and management and protect designer’s creation to effectively develop cultural and creative economy. Through this study, it was also hoped to make more designers understand and value the protection of the intellectual property rights on cultural and creative products. The results revealed that smaller enterprises cared less about the importance of intellectual property rights, and most of them had the attitude that intellectual property rights may or may not be needed. However, larger enterprises paid more attention to the protection of intellectual property rights, but for the follow-up dispute dealing they almost deemed that it is not easy to deal with due to time-consuming and money-consuming, and not worth doing it. In addition, this study also proposed an intellectual property management strategy according to the development process of cultural and creative products. It concretely provides cultural and creative product enterprises the ways should be adopted and implementation suggestions of intellectual property management during the development process of cultural and creative products.