商標侵權之非財產上損害賠償

Compensation for Non-pecuniary Damage of Trademark Infringement

在商標侵權案件，認為具有不可回復之損害是基於與商標相結合之商譽、投資在商譽之大量金錢、以及從較差品質或服務結合的商標所導致商譽之損害等事實。另外商標侵權案件成立侵權與否之主要檢驗標準──「混淆之虞」 ──對商品製造人及消費者之損害，本質上並不僅為金錢之認定，而且為商譽上之損害難以數字表示，故原告對於商譽不可回復損害部分應可請求法院酌定相當之賠償金額，而可不須花費額外資源去證明商標侵權本案以外之其他事實。

In trademark infringement cases, irreparable harm was found based on assertion about the goodwill associated with a mark, the amount of money invested in that goodwill, and the harm to that goodwill resulting from the association of a mark with an inferior good or service. These are the central characteristics of trademark infringement. These harms to producers and consumers stemming from a likelihood of consumer confusion are not merely monetary in nature, but they are reputational and difficult to quantify. The plaintiff do not need to spend additional resources to prove other factors other than “a likelihood of success on the merits” for compensation of non-pecuniary damage.