Since Fukushima nuclear disaster has occurred, the countylevel administrative region has been the main standard of Japanese food import control policy, all kind of food produced in Fukushima, Ibaraki, Tochigi, Gunma and Chiba counties are prohibited imports. However, from the consumer’s point of view, does the policy really respond to public concerns about food safety? This article based on the long-term collection of consumer opinions with mistrust and fear on import control policy. On the view of three kinds of consumer rights─the right to safety, the right to be informed and the right to choose, there are still defects and limits in the import control policy. Finally, the existing import control policy has its flaws, and it should be adjusted. But consumers’ worries can’t be solved through just adjusting import control policy. The government should put more effort on performing more sophisticated and advanced risk communication and risk management in this case.