網站服務品質與使用者滿意度之研究：以獨立音樂網站INDIEVOX為例

A Study on Service Quality andUser Satisfaction of the Indies Music Niche Website: Using INDIEVOX as an Example

本研究透過網路問卷調查針對獨立音樂分眾網站INDIEVOX使用者對於該網站之提供的服務，分為網站設計、系統功能、資訊內容、互動功能、額外服務等五個構面進行滿意度調查，並分析使用者對各構面間滿意度之關聯性。本研究發現為不同背景之使用者於該網站所提供的服務滿意度有顯著差異。此外，資訊內容與網站設計為影響使用者滿意度最重要且顯著的因素。研究結果提供INDIEVOX網站與分眾網站日後經營之相關建議。

This research utilized an online survey to collect data from users of a indies music nitche website named Indievox. A total of 322 useable surveys were collected to find out the variable that would affect on users' satifications of the nitch website. The five dimensions discussed in this research were: website design, functions, information, interactivity, and additional services. The results showed that users with different backgrounds had statistical significant different levels of satisfication. In addition, the variable that would affect on users' satisfaction significantly were: information, website design, functions, and interactivity amout the five dimensions inc1uded in this research.