2004年電視總統選舉新聞的政黨偏差

Partisan Bias in the TV news Coverage of 2004 Presidential Election

本研究的主要目的，在分析台灣地區的電視如何報導2004年的總統選舉，並比較六家電視台選舉新聞之政黨偏差。本研究採內容分析法，分析選舉前三個月，六家電視台的選舉新聞報導。研究結果顯示，華視與兩家民營有線電視台無論在引用消息來源、報導數量及新聞給人的整體印象方面，均比台視、中視、民視公正。

This paper examines how television stations reported the campaign and candidates during the 2004 Presidential Election in Taiwan. Results of this study showed that CTV and the two privately owned cable television stations were far more balanced in their coverage of the presidential campaign than were the three state and party owned television stations.