檔案數位互動展之觀眾滿意度與教育效果研究：以「同安潮新媒體藝術展」為例

Visitor Satisfaction and Education Effects in Interactive Archive Exhibition: Taking ''Tong-An Ship New Media Art Exhibition'' as Example

隨著科技的進步，傳統以圖文看板為主的檔案展亦開始以數位互動方式展出。然而目前國內有關檔案展覽之研究較少，而少數研究檔案數位多媒體展之研究，也多由機構面角度出發，尚無由觀眾面出發的研究。本研究以故宮清代檔案為基礎發想之同安潮新媒體藝術展為例，以問卷法量測觀眾對此檔案展之滿意度，也採用「總體學習成果模式」（Generic Learning Outcomes, GLOs）設計問卷，分析觀眾之教育效果，並以SPSS第21版進行統計分析。最後根據研究結果，提出檔案數位互動展觀眾滿意度及教育效果方面之特性，並提出提升檔案數位互動展觀眾教育效果之建議。

With technological advancements, the traditional archive exhibitions mainly displayed with graphical and textual posters have been changed to using digital interactions. However, currently, there are fewer studies on archive exhibitions in Taiwan, and most of these studies on archive digital multimedia exhibitions are conducted from the perspective of institutions. There is also a lack of studies conducted from the perspective of audiences. This study took ''Rebuilding the Tong-an Ships New Media Art Exhibition'' launched based on archives in the Qing Dynasty at NPM for example, and conducted a questionnaire survey to measure audiences' satisfaction with this archive exhibition. Besides, this study also adopted ''Generic Learning Outcomes, GLOs'' to design the questionnaire and analyze the educational effect on audiences. This study also used SPSS version 21 to perform the statistical analysis. Lastly, according to the research results, this study proposed the characteristics of audience satisfaction and educational effect of archive digital interaction exhibitions, as well as the suggestions for improving educational effect on audiences of archive digital interaction exhibitions.