企業標準操作流程－－以王品集團為研究標的

Enterprise standard operating procedures: The Case of Wowprime Group

民以食為天，臺灣餐飲龍頭公司王品集團，除了實質面的企業擴張及成長績效外，王品集團亦有效營造自己在餐飲業品牌形象及品牌價值。王品強勢企業文化，伴隨王品集團的創業過程而形成，既是創業過程的重要關鍵，也成為企業成功的一部份。再加上其創辦人特殊的個人色彩，及其對自身所堅持之企業理念的強力灌輸，其強勢企業文化，在王品集團員工的心目中，已與王品集團之成功畫上等號。本研究以王品集團做為研究個案，分析其企業文化與社會網絡可供其他餐飲業做為參考。

Wowprime group is the leading food and beverage companies in Taiwan. Wowprime group is active in creating its own brand image and brand value. Wowprime has strong corporate culture, accompanied by its entrepreneurial leadership and the formation of Group business. In this study, Wowprime group is analyzed to explore its corporate culture and social networks. The conclusion could be used as a reference for other food and beverage industry.