應得權益感與創新行為關係之研究：以創意自我效能為中介變項

Creative Self-Efficacy as a Mediator of the Relationship between Entitlement and Innovative Behavior

過去研究發現應得權益感高的人比較有創意，但在創新的歷程中，不僅要發想新穎且有用的創意，還必須將其付諸實現，方能構成創新行為。但先前的研究並未直接探討應得權益感與創新行為的關係，尤其是創意自我效能在兩者之間所扮演的中介角色。本研究採問卷調查法，以217位EMBA學生為對象，探討應得權益感、創意自我效能與創新行為的關係，以及創意自我效能的中介效果。研究發現，應得權益感對創新行為有正向影響，應得權益感對創意自我效能也有正向影響，創意自我效能不僅會正向影響創新行為，也在應得權益感與創新行為的關係中扮演重要的中介角色。最後，本研究進行理論與實務意涵的討論。

Besides creativity, implementation is an essential part of the innovation process. While there is evidence in the literature that entitlement positively affects creativity, researchers have yet to explore the relationship between entitlement and innovative behavior. To address this gap, this study examined the relationship between entitlement, creative self-efficacy, and innovative behavior, and the mediating effect of creative self-efficacy on the relationship between entitlement and innovative behavior using survey data from 217 EMBA students in Taiwan. Results show that entitlement positively affects both innovative behavior and creative self-efficacy, while creative self-efficacy positively affects innovative behavior, it also fully mediating the influence of entitlement on innovative behavior. This paper concludes with a discussion of theoretical and practical implications.