With the needs of enterprise and rapid market changes, innovation and integrated marketing must inject more resources and tools to reach a more rapid, effective, and accurate closed to the needs of enterprises. The traditional 4P and 4C have been inadequate, and the enterprise application project to do marketing activities has become a trend. Therefore, this study using the innovative concept of marketing 7P from project management point of view to elaborated innovation integrated marketing projects. This study uses DEMATEL method to establish performance evaluation model of innovation integrated marketing projects. In this model, we establish the impact relationship degree of innovation integrated marketing projects 7P, in order to meet the needs of enterprises. In addition, this model can help improve the performance of innovation integrated marketing projects, and thus closer to the hearts of consumers. Further, the VIKOR evaluates the total gap of project performance by using empirical analysis on a case study –enterprise A, to improve its scores and to provide enterprises the causal directional improvement strategic suggestions. In order to meet company's innovation marketing needs, improving the performance of the integration marketing projects, and thus closer to the needs of consumers.