景觀敘事應用於植物園之解說效果評估──以國立自然科學博物館植物園為例

Assessment on the Efficiency of Interpretation by Employing Landscape Narratives in Botanic Gardens: A Case Study of Botanical Garden in National Museum of Natural Science

Botanic gardens worldwide have been regarding as important sites for learning plants and related knowledge. In previous research conducted by our lab the results have demonstrated that applying landscape narrative elements in the theme display areas in botanic garden could enhance users' learning and memory by using film as a visual stimulus to send messages. The objective of this research was to explore how the learning efficiency of group learners was affected by employing landscape narratives through both computer simulation and real site scene creation in botanical gardens. The empirical research was undertaken at the Botanical Garden of National Museum of Natural Science of Taichung. The theme display areas targeted in the study were created by both computer simulation and real site setting with landscape narratives elements. Total 695 school children of grade 3-4 elementary school students in Taichung were randomly selected to participate in this study on-site. The main findings of the research included: when the interpretive content of thematic displays were well associated and matched with the narrative landscape, the comprehension and retention of content by pupils was significantly increased for both computer simulation film and on-site display treatment. Interests, attractiveness and visual preference of narrative landscape scenes were also enhanced while comparing without those elements. Learning efficiency of pupils shows significantly positive correlation to visual preference for two ways of experiencing. The results indicate that computer simulation can be used to predict the efficiency of interpretation and visual preference of on-site theme displays at design stage and it could effectively enhance conduction of interpretation before and after construction.