現階段基隆港業務轉型策略

Current Business Transformation Strategies for Keelung Port

基隆港近年來面臨全球航運不景氣、臺北港之競爭、東客西貨政策之推行。基隆港有必要思考其業務轉型如何突破目前困境，以積極改善經營環境、強化營運競爭力，帶來新契機，並因應未來之挑戰。本研究以目前基隆港經營所面臨之挑戰，包括：東客西貨之政策、臺北港之競爭、郵輪發展之挑戰及港市如何做協調合作等相關議題，經由文獻回顧、資料分析、SWOT分析與專家訪談等方法，歸納整理出基隆港業務轉型之策略方案可行性建議。本研究建議基隆港可採行之業務轉型策略，包括：積極進行郵輪碼頭作業之整體規劃、加速促進西岸業者共同合作、加速拓展轉口貨櫃業務、發展旅客服務及後勤補給物流、開拓郵輪新航線、加速旅客與貨物通關作業流程及速度、加速都市更新計畫進行及建立多元溝通管道、力促相關法令鬆綁等。期望本研究之結果可以提供相關單位作為基隆港日後發展之參考。
In recent years, Keelung Port faces the competition from Taipei Port, the recession of shipping industry, as well as the government policy in developing its East Wharf into passenger and recreation areas. It needs to consider how to transform the Ports business models in order to overcome the challenges and certain difficulties arising from the decrease of revenues and cargo throughput. Keelung Port also needs certain strategies for improving the business environment, enhancing its competitiveness, in order to introduce new business models and commercial opportunities. Therefore, it is necessary for Keelung Port to explore those strategies to deal with the future business transformation issues, as well as to cope with the relevant challenges. This study is based on the current challenges faced by Keelung Port for developing feasible solutions which can be adopted while doing its business transformation, including those issues of government policy relating to passenger terminal project in its East Wharf, the competition from Taipei Port, the challenges in cruise ship business, and the coordination issues relating to port-city interfaces. This study undertakes literature review, data analysis, SWOT analysis, and expert interviews for exploring those suggestions and feasible solutions connecting with Keelung Ports business transformation. This study suggests Keelung Port adopt comprehensive planning for cruise Terminals, the enhancement of cooperation among those operators in West Wharf, the encouragement of container transshipment businesses, the development of logistic and passenger services for cruise ships, the flight-cruise business, the improvement of those customs and immigration process for cargoes and passengers, the porturban planning, the establishment of various communication channels among different players, as well as the deregulation of relevant laws and regulations. It aims to provide reference for competent authorities while undertaking future development plan and organizing business strategies for the Port.