古鎮旅遊開發現狀研究──以廣西賀州黃姚古鎮為例

A Study on the Present Situation of Tourism Development in Ancient Towns- Taking Huangyao Ancient Town in Hezhou, Guangxi as an Example

旅遊開發是為發展、改善和提高旅遊資源的吸引力而致力從事的開拓和建設活動。本文從旅遊開發的目標體系出發，結合實地調查，分析了黃姚古鎮旅遊開發的發展歷程以及開發現狀，發現黃姚古鎮的旅遊開發在旅遊文化、資源要素、服務品質和整體競爭力上都與其目標體系存在一定的差距，並以此為基礎，對黃姚古鎮旅遊開發進行了一些思考。

Tourism development is a kind of pioneering and construction activity that is devoted to the development, improvement and enhancement of the attraction of tourism resources. Based on the objective system of tourism development, this paper analyzes the development history and current situation of tourism development in Huangyao Ancient Town. Combining with the on-the-spot investigation, we find that the tourism development has some differences with its target system in terms of tourism culture, resource elements, service quality and overall competitiveness. In view of the above phenomenons, some thoughts on tourism development of the town are made.