論轉化格中的神／魔性化：以報紙標題為考察對象

歷來轉化辭格的分類，以分為「擬人」與「擬物」二類為大宗。雖有學者提出不同看法，然人、物的轉化為分別基礎仍是主流觀點。本文有意另闢蹊徑，提出轉化辭格的新途徑，即「神性化」與「魔性化」。因「神」與「魔」無法涵蓋於「人」或「物」的範疇，故理當具有成為轉化辭格新類別的潛能。本文鎖定報紙標題為研究對象，舉出例證並逐一說明，除分析「神性化」與「魔性化」之表現外，亦探討當今社會「造神運動」對「神／魔性化」的促進作用。

The classification of the transformation in rhetoric is always divided into two categories: ''personification'' and ''objectification'' of all time. Although some scholars have made different opinions, the basis of distinction is ''the transformation of people and objects'' is still the mainstream view. This article intends to propose a new way of transformation, namely ''Deification and ''Demonization''. Since ''God'' and ''Demon'' cannot be covered in the category of ''People'' or ''Objects'', it is reasonable that it has the potential to become a new category of transformation. This article takes newspapers headlines as the research objects, gives examples and explanations individually. In addition to analyzing the performance of ''Deification'' and ''Demonization'', it also explores how the ''Apotheosis'' motivate the transformation in nowadays society.