運用計畫行為探討共享單車用戶停車行為

Discussion on Sharing Bicycle Users' Parking Behavior with Theory of Planned Behavior

過去幾年中，共享單車為解決用戶出行最初、最後一公里問題提供了方便高效低價的選擇，迅速席捲了中國的街頭巷尾。然而，問題也伴隨著爆發式增長而逐漸暴露。押金監管、無序停放、私藏單車等問題頻繁見諸報導，這其中無序停放問題受到廣泛關注。本研究運用計畫行為理論探討共享單車用戶停車行為，建立用了戶停車行為的模式并進行驗證。通過對共享單車用戶問卷調查結果的分析及結構方程模型（SEM）的驗證發現，主觀規範對用戶停車行為傾向有顯著影響，主觀規範對用戶有序停車態度有顯著的影響。知覺行為控制對用戶停車態度有顯著的影響；知覺行為控制對用戶停車行為有顯著的影響；用戶停車行為傾向對用戶停車行為有顯著的影響；主觀規範對知覺行為控制有顯著的影響。本研究驗證了計畫行為理論另一可應用的領域。

During the past few years, bike sharing has experienced a rapid development due to its convenience, efficiency and low-cost as a solution to the first and last mile problem. However, problems gradually exposed along with the explosive growth. Deposit supervision, disorderlyparking and abusing of bikes and other problems are frequently reported. Disorderly-parking is the most concerned problem among these. This study uses the Theory of Planned Behavior to explore the parking behavior of shared bicycle users. The parking behavior model of users was established and verified. Through the analysis of the questionnaire survey and the use of structural equation modeling (SEM), it was found that subjective norms have significant impact on users' parking behavior intention, subjective norms have significant impact on users' parking attitude; perceived behavior control has significant effect on users' parking attitude; perceived behavior control has significant effect on users' parking behavior; users' parking behavior intentions has significant impact on users' parking behavior; subjective norms have significant effect on perceived behavior control. This study also verifies another applicable field of planned behavior theory.