新北市大學生瀏覽運動遊戲社交網頁行為模式之研究

The Study on the College Students' Behavior Patterns of Browsing Social Sports Game Websites in New Taipei City

本研究旨在探討新北市地區大學生瀏覽運動遊戲社交網頁群體在科技行為現況與關連性指標發展。本研究蒐集與參考科技行為傾向的相關文獻資料，進而發現科技行為模式上有態度、知覺易用性、知覺有用性的相關行為圖行，並利用統計檢定等方法來設計與編製本研究工具。基此，本研究以便利抽樣方法將問卷工具放置在優仕網網站進行調查。整體的研究施測時間為2015年2月1日~2月28日，共計發出300份問卷，實得有效問卷250份，有效問卷回收率為83.3%。研究結果發現，新北市地區大學生瀏覽運動遊戲社交網頁的群體以男性132人（52.8%）為最多群體、年級以三年級為主68人（27.2%），最後在每月零用錢上以10,000元以下114人（45.6%）為最多。其次，在科技行為傾向模式塗上可以瞭解，知覺有用性能正向預測知覺有用性（路徑係數=.87）；知覺易用性能正向預測態度（路徑係數=-.56）；態度能正向預測行為傾向（路徑係數=.66）；知覺有用性能正向預測態度（路徑係數=.21）；知覺有用性能正向預測行為傾向（路徑係數=.16）。據此本研究將提出相關建議。

This study aims at exploring the development of New Taipei college students' browsing social sports game websites in terms of group science and technology behavior status and correlation index. The relevant literature information about the tendency of science and technology status is collected and referred to in this study, and then related behavior figures about attitudes, consciousness usability and consciousness usefulness in terms of science and technology patterns are found, and some methods such as the statistical test method are employed to design and compile this research tool. Based on this, the convenience sampling method is used in this study to put questionnaire tools on www.ushi.com for investigations. The overall implementation time of this study is from February 1 st 2015 to February 28th with a total of 300 questionnaires, and 250 effective questionnaires are obtained with the effective questionnaire recovery rate being 83.3%.The research results show that the majority group of New Taipei college students' browsing social sports game websites includes 132 female (52.8%), and most of these college students are grade 3 with 68 people (27.2%). Besides, in terms of the monthly allowance, up to 114 students spend 10000 yuan (45.6%). Secondly, it can be seen from the figure about science and technology behavior modes that consciousness usefulness positively predict consciousness usefulness (path coefficient =.87); consciousness usability can positively predict attitudes (path coefficient =-.56); Attitudes can positively predict behaviors (path coefficient =.66); consciousness usefulness positively predict attitudes (path coefficient =.21); consciousness usefulness positively predict behaviors (path coefficient =.16). On the basis of this, relevant suggestions will be put forward in this research.