員林獅子盃健康路跑競賽行為傾向之研究

The Behavioral Tendency of Competitors in the Yuanlin Lions Cup National Road Running

本研究主要以計畫行為理論驗證員林獅子盃健康路跑競賽行為傾向，研究以員林獅子盃健康路跑競賽之參賽選手為研究對象，採問卷調查方法，共計獲得有效問卷297份，有效回收率為88.7%。資料處理以AMOS19.0進行結構方程模式（SEM）之資料分析。研究結果顯示：（一）態度對行為傾向不具顯著影響；（二）主觀規範對行為傾向具顯著影響；（三）行為控制知覺對行為傾向具顯著影響。研究結果希冀能提供學校及業界相關單位在辦理校外實習上不同策略與做法之參考。

This study examines the behavioral tendency of competitors in the Yuanlin Lions Cup National Road Running, using the Theory of Planned Behavior (TPB), with the competitors as research subjects. The questionnaire method is adopted. A total of 297 questionnaires were collected, reaching a valid return rate of 88.7%. The analysis of collected data was undertaken by performing Structural Equation Modeling (SEM) with AMOS19.0. The results show: 1. Attitude does not have a significant influence on behavioral tendency; 2. subjective norm has a significant influence on behavioral tendency; and 3. perceived behavioral control (PBC) has a significant influence on behavioral tendency. The results are expected to serve as a reference for schools, industry and related units in taking various strategies and measures to organize off-campus internships.