英文摘要 |
This research explores the key determinants for construction of competitive advantages in Taiwanese mobile payment industry using Analytical Hierarchy Process (AHP). Research findings show that, among the four dimensions, “competitive strategy” takes the highest weighting and is found to be the most crucial decision dimension. This result indicates that competitive strategy will deeply affect the choice of consumers. While “system externalities” and “system characteristic” take similar weighting lower than the first one, showing that to gain competitive advantage for Taiwanese mobile payment industry, system externalities and system characteristic of the users are as well important. The most important determinant of “competitive strategy” is “transaction feedback”, which takes the highest weighting in both local weight and global weight. These results show that, “transaction feedback” is the most important action for construction of competitive advantages in Taiwanese mobile payment industry. |