創意市集產業群聚個案研究－西門紅樓創意市集

The Creative Product Market Cluster- a Case Study of the Red House Market in Taipei Ximen

西門紅樓為台北市極具代表性的創意市集產業群聚，台北市文化基金會推動並管理西門紅樓創意市集，重新塑造紅樓創意市集形成新的創意空間，讓原本閒置的西門紅樓古蹟建築成功轉型成為台北市文化創意產業群聚之一。本研究採用個案研究法，以產業群聚理論觀點切入，探討西門紅樓創意市集是否具有產業群聚之效益，以及其運作模式是否與過去產業園區之群聚有所差異，進一步找出產業群聚與創意市集的關連，以做為文化創意產業聚落發展之參考。經過管理單位、創作者（廠商）、遊客三方深度訪談，結果顯示消費者認為西門紅樓歷史悠久，正好與西門町商圈的流行文化形成新舊交疊的文化對比，再加上不定期的文化創意活動，讓西門紅樓創意市集較其他創意市集更為有特色，相當吸引國內外觀光客及市民的目光，而成為台北市內少見的文化創意遊憩點。對創作者而言，創作者的文創產品需要在能被高度曝光的地點進行展示銷售，因此在群聚地點的選擇上則是以具有文化特色、有眾多人潮，足以展現創意產品獨特氛圍的場所為首選。也由於西門紅樓創意市集聚集眾多創作者，形成創新氛圍，而讓群聚內的創作者彼此激盪出更多的創作靈感，產生群聚的知識外溢效果。對管理單位而言，則是期望能有一群有能力消費且對文創有興趣的消費群，並期待政府訂定有利文創產業之政策，讓紅樓單位能夠增加知名度和存在價值。

The Red House Market For Artists & Designers in Taipei Ximen formed by the cultural and creative clusters managed by Taipei Culture Foundation. The Foundation charge the development of creative activities to re-shape the creative content of the Red House to be a new creative space in Taipei city. Most tourists think the Red House is a historical building, with artistic activities and a lot of retro style of the goods, is a special and famous tour spot. The Red House has established itself as a major location for the development of cultural and creative industry in the west end of Taipei city. The artists and designers sale very novel and innovative goods to attract crowds who interesting in the art. The organizer, Taipei Culture Foundation, is dedicated to incubating creative brands. The Red House Market For Artists & Designers refreshes the history-rich Red House look by connecting its creative spaces with the century-old Octagon Building. In this study, the case study method is used to explore whether the creative market has the benefits of industrial clustering and the differences of operational model in other creative clusters. The main purpose of this study is to find out the interactive pattern among artists, designers, customer, and Taipei Culture Foundation in The Red House Market to be the reference of other Creative Product Market.