日本輕小說對中國大學生日本觀的影響研究——基於對廣州地區八所高校的調研

Research on the Influence of Japanese Light Novels on Chinese College Students' Outlook on Japan - Analysis via investigation into the eight universities in Guangzhou city

為瞭解日本輕小說對中國大學生日本觀所產生的影響，筆者帶領中國廣東省省級大學生創新創業訓練計畫項目「日本輕小說對中國大學生日本觀的影響研究」課題組，以廣州地區八所高校為主的在校大學生為調查對象，於2016年8月至2017年1月進行了網路問卷和紙質問卷派發相結合的調查。調查結果顯示，近年來，日本輕小說在中國尤其是以大學生為代表的年輕人中有較為廣泛的影響力，其傳播的觀念以正面價值觀為主，對大學生意識形態方面日本觀的影響較小，對文化興趣、生活習慣方面產生的影響較大。

In order to understand the influence of Japanese light novels on Chinese college students' outlook on Japan, the research team of Guangdong provincial college students' innovation and entrepreneurship training program made an investigation among the college students mainly from the eight universities in Guangzhou city. The investigation was conducted combined with the network questionnaire and paper questionnaire between August 2016 and January 2017. The results show that Japanese light novels have a relatively extensive influence on college students in China. The ideas expressed in these novels are mainly positive values, which have little influence on Chinese college students' ideological outlook on Japan, but relatively big influence on their cultural interest and living habits.