英文摘要 |
With the changes of the times and globalization, people's life and food culture are constantly affected. The factors affecting the design changes of Taiwan's roadside banquet menus are changed. Taiwanese society has changed the old and new generations and the changes in diet patterns, which has driven the vigorous development of the catering industry and market competition. The main purpose of this study is to understand the differences between three Taiwan's traditional roadside banquets and the future development of traditional roadside banquet. The research method is the semi-structured interviews and three executive chiefs were interviewed. The results show that the roadside banquets have caused the industry to decline due to factors such as the social environment and the use of road rights. These factors are difficult to restore the traditional table style to the past. Therefore, this study suggests that the industry should cooperate with the humanities and art industry to design related traditional cultural activities. Retaining the advantages of high mobility in the original industry, and reaching out to foreign partners in the relationship with the hotel industry, in order to continue Taiwan's valuable traditional catering culture. |