英文摘要 |
Muslim communities have been welcomed by many countries in recent years, which has prompted countries around the world to attach importance to Muslim certification. Hoteliers have also added or acquired Muslim-related certification and facilities in order to attract Muslims'attention. This study takes international tourist hotels as an example to explore the relationship between halal certification attraction, satisfaction and service quality. This study collects data by means of questionnaires. Through questionnaires, 112 valid questionnaires were collected and analyzed, taking consumers of international tourist hotels or general tourist hotels as samples. The results of one-way ANOVA analysis showed that the ''internationalization'' of the attraction dimension showed a significant level of 5% in the ''religious belief'' variable, and the research hypothesis was partly valid; the ''customs'' and ''religious cuisine'' variables of the attraction dimension project did not show a significant level of 5%, and the research hypothesis was not valid. The results of one-way ANOVA showed that the ''tangibility'' and ''assurance'' in the service quality dimension showed a significant level of 5% in the ''personal monthly income'' variable, and the research hypothesis was partly valid; the ''reliability'', ''responsiveness'' and ''caring'' in the service quality dimension items did not show a significant level of 5%, and the research hypothesis was not valid. According to the research results to make recommendations: (a) Promoting public awareness of halal certification; (b) Inspection of Muslim Certification by Government Power and Responsibility Units; (c) Policy advocacy and education to enhance the awareness of halal certification among hotel and lodging practitioners; (d) Encourage international tourist hotel operators to actively obtain Muslim certification. |