捷運創新旅遊服務之研究

Research on MRT's Innovative Tourism Service

近年來，由於無線網路與智慧型手機的興起，帶動有關旅遊推薦的研究議題受到高度的關注，其中一個熱門的議題為旅遊行程推薦。捷運系統因具有高速度與大運量等特性，能提供快速有效的旅運服務。因此遊客可藉由捷運系統快速地到達觀光遊憩區。本研究基於這個現象，開發了「捷運帶你玩」App，希望遊客可利用本App規劃行程。除了可以更方便地進行旅遊活動並獲得優惠外，更可提升台灣觀光產業的發展。

In recent years, due to the common use of wireless networks and smartphones, a lot of attention paid to the research topics related to travel recommendations. One of the hot topics is providing travel recommendations. Due to its high speed and large capacity, the MRT system can provide fast and efficient point-to-point transportation service. Tourists can use this transportation system to get to sightseeing and recreation areas rapidly. Based on this phenomenon, this research has developed the “MRT Bring You to Travel” App so that the tourists may use this App to plan their trips. By using this App, tourists are not only able to make their trips easier and enjoy the discounts but also enhance the development of Taiwan's tourism industry.