英文摘要 |
The multi-attribute utility function frequently assumes attribute value as certainty data. Notably, urban attribute data that is estimated will have large bias. When one considers a decision using uncertainty attribute data, variability and possibility must be integrated into the utility function. To establish multi-attribute utility models with uncertainty data, this study develops several possibility explanation models with stated preference data for a transportation project. When constructing the models based on observations, the nonlinear utility function is not better than the linear function. If observations are divided into risk proneness, risk neutrality and risk aversion decision clusters by the likelihood ratio from the utility function, empirical results show the model explanatory power is good. |