台灣報業媒體網路平台氣候變遷風險溝通：2009~2016年的歷時性分析

Climate Change Risk Communication of the Taiwanese Mainstream Newspaper Internet Platforms: A Longitudinal Analysis from 2009 to 2016

本研究分析《蘋果日報》電子報、《聯合新聞網》、《中時電子報》、《自由時報》電子報2009年至2016年；亦即《聯合國氣候變遷綱要公約》締約方第十五次到第二十二次會議期間，氣候變遷與全球暖化之報導趨勢及框架建構；並分析其風險溝通論述。本研究發現，身處複雜的全球政經及商業市場環境，媒體透過政治新聞與生活焦點要聞、醒目聳動的生態浩劫圖片，以及網路文化的流行元素，策略性地傳播全球與在地之氣候變遷風險議題。

The constructionist approach to science and environmental communication was employed in the present study to analyze the climate change and global warming risk discourses presented on mainstream Taiwanese newspapers' Internet platforms from 2009 to 2016 (COP15 ~ COP22). Quantitative content analysis and qualitative textual analysis were employed to examine the four major Taiwanese newspapers' Internet platforms: Chinatimes.com, UDN.com, Appledaily.com, and LTN.com. The results indicated that the risk communication strategies are most frequently applied through political and livelihood news, which garners many “likes,” “shares,” “hits,” and comments. The media use photos of ecological catastrophes and “cute” girls to engage in emotional manipulation about the environmental crisis and thereby promote public participation in energy-saving and carbon-reduction activities.