導讀：文化流動的模式與另類想像

Introduction: The Modes of Cultural Flow and Alternative Imagination

本文是針對《中華傳播學刊》第31期「文化流動與傳播媒體」專題的五篇論文，進行引介與導讀。透過理論性的回顧與檢閱，本文提出三種文化流動的模式，分別是「媒介帝國主義的文化流動」、「跨國性的文化流動」與「歷時性的文化流動」。前者已遭受眾多批評，後兩個模式可作為思索文化流動現象的參考架構。此外，文末提出「移住者引入的文化流動」與「跨媒體的文化流動」，作為文化流動模式之外的另類想像。

This article is for the “Chinese Journal of Communication” No. 31 “cultural flow and media” topic of five papers, to introduce and guide. Through the theoretical review, this paper puts forward three kinds of cultural flow modes, namely, “cultural flow of media imperialism,” “transnational cultural flow” and “diachronic cultural flow.” The former has been criticized and the latter two models can serve as a reference structure for thinking about cultural flows. In addition, the paper suggests that “cultural flows introduced by the migrant media” and “cross-media cultural flows” as an alternative thinking cultural flows.