看誰在說話？醫療糾紛的新聞報導分析

Who Talks in the News? A News Coverage Analysis of Medical Dispute

本研究分析新聞報導醫療糾紛事件，以及誰代表病人與被指控醫師／醫院的消息來源。就指控方式而言，報導最多的新聞為抬棺抗議（約四分之一）、法律訴訟（19.28%），與召開記者會（19%）。來自醫院／醫師的消息來源主要為醫院公關部門、醫師當事人及醫院行政主管。代表病人則有親友、病人與民意代表。病人一方必須製造動態的媒體策略（如抬棺抗議），或藉助有權勢民意代表，博取媒體注意力。醫院一方則是運用組織的資源在媒體發聲。

This study analyzed the news coverage of medical dispute to examine (1) in what ways that patients could have their stories reported in the news, and (2) who as news sources represented patients and accused doctors, respectively. The results indicated the top three stories of medical dispute were coffin-lifting, litigation and news conference. In addition, news sources who represented patients were patients, their family and the legislators; and the news sources who speak on behalf of the accused physicians were public relation personnel, people in hospitals management level, and physicians themselves. This study showed that patients and their family have to employ dynamic media strategies to attract the media's attention. Unlike physicians/hospitals who had institutional resources, patients and their family had to rely on powerful persons, for examples, legislators, to voice their complaints.