圖文整合文本的寫作原則探討：基於現象學表述意向性及視域理論的分析進路

The writing principles of the article of multimodal discourse: On the theory of Husserl’s intentionality and horizons

圖文整合是多重型構的文本結構，強調媒材之間平等性互補關係而據此給出文本意義，正是此點與一般而言的傳統線性文本有不同的文本意義呈現結構。本文依胡塞爾意向性理論探討，成功的圖文整合性文本，其寫作過程中構圖原理使用的必要性，以及依論述而來的五項圖文整合文本寫作原則。「成功的」圖文整合文本是指文本應具備「溝通性」，亦即某種普遍性的意義理解應能透過文本在創作者和閱聽眾之間形成。「寫作原則」的提出在於確保依原則而來寫作「有圖有文的文本」可以成為「圖文整合文本」。

This paper focuses on the relationship between the writing of multimodal discourse articles and the use of the principles of composition by emphasizing that the image is equal to the word in the articles of multimodal discourse. Thus, this research is different from traditional articles that only use the image or the word to present the meaning of the articles. Based on such a fact, we propose that using the principles of composition is the key factor for giving the article of multimodal discourse the function of communicating the meaning to the audience. This paper uses Husserl's theory of ‘intentionality’ and ‘horizons’ to discuss the above issues and argues when the author correctly uses the principles of composition and writing to write a multimodal discourse article that the article could become a media article, which means that the whole audience could achieve the same meaning from the same multimodal discourse article.