現代郵輪功能與旅遊需求研究——以上海郵輪旅遊發展為例

近年來，國際郵輪公司紛紛將旗下的豪華郵輪投放到中國市場，上海吳淞口國際郵輪港已經發展成亞洲第一、全球第四的郵輪母港。越來越多的旅遊者選擇郵輪作為觀光度假的方式。本文以現代郵輪的功能設計為出發點，以上海母港的代表性郵輪為例，對郵輪的客艙、餐廳、休閒娛樂、其他公共區域進行分析，探討遊客的旅遊需求在現代郵輪功能中是怎樣實現的，以及“郵輪本土化”帶來的郵輪功能設計上的變化。 In recent years, international cruise companies have launched their luxury cruise into the Chinese market. Shanghai Wusongkou International Cruise Terminal has become the top-ranked cruise homeport in Asia and the fourth in the world. More and more tourists choose cruises as the way of vacation. From the perspective of functional design of modern cruise, and take the representative Shanghai homeport based cruises for example, this paper analyze the design of the cabins, restaurants, entertainment, and other public areas, and explore how the demands of tourists are fulfilled in the modern cruise, as well as the changes in these functional design through ?localization?.