膠囊旅館選擇偏好與住宿意願研究

Capsule Hotel Preferences & Accommodation will Study

臺灣各地近年出現不少新型態的青年旅館、背包客棧與民宿，各種風格的旅宿如雨後春筍般出現，尤以過去常在日本交通車站附近出現的膠囊旅館，亦在台灣開始興起一股新興風潮。本研究回收180份有效問卷進行分析。運用獨立樣本t檢定結果顯示在性別資料中達到5%的顯著水準，研究假設成立；運用獨立樣本t檢定結果顯示在婚姻資料中達到5%的顯著水準，研究假設部份成立。運用單因數變異數分析結果顯示在選擇偏好問項中，有「年齡」、「收入」、「職業」、「住宿目的」等呈現5%的顯著水準，研究假設部份成立。運用單因數變異數分析結果顯示在住宿意願問項中，有「年齡」、「教育程度」、「住宿目的」等呈現5%的顯著水準，研究假設部份成立。運用單因數變異數分析結果顯示在選擇偏好問項中，有「教育程度」、「居住地區」未達5%的顯著水準，研究假設不成立。運用單因數變異數分析結果顯示在住宿意願問項中，有「收入」、「職業」、「居住地區」未達5%的顯著水準，研究假設不成立。據研究結果以提出建議：（一）膠囊旅館在住宿安全上加強；（二）增加膠囊旅館內之休閒設施；（三）設置明確道路指標或另設其他交通工具接駁服務；（四）增加膠囊旅館在網路上的知名度。 In recent years, many new forms of youth hostels, backpackers and bed and breakfasts and lodgings have appeared in various parts of Taiwan. Various types of accommodation have been mushroomed, especially in the case of capsule hotels that used to be near the Japanese transportation station and an emerging trend in Taiwan. . This study collected 180 valid questionnaires for analysis. The use of independent sample t test results showed that in the gender data to reach 5% of the significant level, the research hypothesis holds; the use of independent sample t test results show that in the marital data to achieve a significant level of 5%, the study assumed part of the establishment. The results of one-way ANOVA showed that there were significant 5% levels of ?age?, ?income?, ?occupation? and ?purpose of accommodation? in the selection preference questions. The research hypotheses were partially substantiated. The results of one-way ANOVA showed that there were significant levels of 5% such as ?age?, ?education level? and ?purpose of accommodation? in accommodation questions, and the research hypotheses were partially substantiated. The results of one-way ANOVA showed that there were significant levels of ?education level? and ?living area? less than 5% in the selection preference question, and the research hypothesis did not hold. The results of one-way ANOVA showed that there were significant levels of ?income?, ?occupation? and ?living area? of less than 5% in accommodation questions, and the research hypothesis did not hold. According to the research results to make recommendations: (a) The capsule hotel is strengthened in accommodation safety; (b) Add capsule hotel leisure facilities; (c) Set clear road indicators or set up other transport connections; (d) Add capsule hotel visibility on the internet.