Chino線上中文學習平台經營計劃與行銷策略之研究

Chino Online Chinese Learning Platform Research on Business Plan and Marketing Strategy

Chino線上中文學習平台是一個連結台灣銀髮族老師與國外學習中文學生的一個線上中文學習平台。本研究希望透過本平台，利用網路科技以及兩地的時差，讓台灣的銀髮族退休後能善用其中文知識進行教學工作，而在國外想學習中文的學生也可透過這個平台，學習中文及中國文化。我們希望藉由Chino線上中文學習平台提供台灣銀髮族的退休職場生涯，並可讓國外學生認識到繁體中文，進而推廣中華文化，讓更多人能認識到繁體中文。 The Chino online Chinese Learning Platform is an online Chinese learning tool that connects Taiwanese silver-haired teachers with foreign students studying Chinese abroad. This study is intended to bridge the time difference between two places (teachers and students) using the on-line platform and network technology. This platform enables Taiwan's silver-haired people to teach foreign students Chinese language and culture after their retirement. We hope to provide Taiwan's silver-haired retirees a new career through the Chino online Chinese learning platform, and at the same time to allow foreign students to recognize traditional Chinese language characters, and promote Chinese culture so that more people can recognize traditional Chinese language characters.