| 英文摘要 |
Reliable, scalable, and secure servers are fundamental to e-business success. Manyinformation system (IS) lack knowledge and skills regarding how to build, configure, anduse a server to support e-business. Demand is growing for online interactive learningtutorial service that allow users to quickly acquire server-related skills and knowledgewithout investing excessive time or effort remains unclear. However, whether IS technicalusers are accepting the use of online interactive learning tutorial service. In addition, thepotential factors contributing to user satisfaction and continuance intention are unknown.This paper adopts the service encounter theory and examines three potential factors for thecontinuance intention of server tutorial services: perceived usability, perceived satisfactionand perceived value. A model was developed according to the hypotheses and then testedusing the partial least squares. Results indicated that during the pre-encounter stage theusability of online tutorial services has a positive influence on the perceived value anduser satisfaction. During the encounter stage users who exhibit higher satisfaction withonline server tutorial services are more likely to continue using these services. Usabilityplays a crucial function on the three e-service encounter stages. Finally, perceivedusability on behavior intention is mediated by user satisfaction. The study also highlightsimplications for online tutorial service research and for practice. |
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