以高涉入遊艇活動者觀點評估遊艇港環境屬性滿意度——以大鵬灣遊艇港為例

An Evaluation of Setting Attributes Satisfaction on Yacht Harbor from the View of High-involvement Participators of Yachting - A Caste Study on Dapeng Bay Yacht Harbor

因永續發展意識之提升，綠色港口的觀念被提出，以維持經濟發展並重視環境保護。本研究結合綠色管理概念，利用決策實驗室分析基礎之網路層級分析法評估遊艇港之環境屬性，並瞭解環境屬性內準則間的相互影響關係及其重要程度，並評估高涉入遊艇活動者對於大鵬灣遊艇港環境屬性之滿意度。根據DANP結果顯示，「環境管理法令政策」、「港口地理位置」及「大眾交通便捷性」等準則屬於重要的原因類準則群；「具有休閒船舶組織」、「環境美化程度」、「周邊設施」、「泊位數量」及「港口安全性」準則屬重要的結果類準則群。根據重要性表現分析發現，以「港口擁擠程度」、「低汙染的基礎設施」與「周邊設施」為大鵬灣遊艇港需優先改善的項目。 Due to the rising awareness of sustainable development, the concept of green port has been proposed to sustain economic growth and notice environmental protection. This study combined with a concept of the green management by the DANP (DEMATEL-based ANP) to evaluate the setting attributes of yacht harbor that to know the causal relationship among each influential factor, meanwhile, clarifies the importance of the setting attributes of yacht harbor. Then, we collected high-involvement participators of yachting, satisfaction questionnaires at the Dapeng Bay yacht harbor. The DANP results of this study indicate that＂ the laws of environmental management＂,＂harbor location＂, and ＂public transport connectivity＂ was the crucial factor influencing other factors;＂ having a yacht club＂,＂ environment beautify＂,＂ surrounding facilities＂,＂ harbor berths＂, and ＂port security＂ were the most significant key factor influenced by other factors. Through Importance-Performance Analysis (IPA) analysis found ＂port crowding＂, ＂low-pollution Infrastructure＂, and ＂surrounding facilities＂ were the high priority to improve for the Dapeng Bay yacht harbor.