Use the Relevance of Product Segmentation to Enhance the Competitiveness of Enterprises

With the development of science and technology, people will unwittingly generate a large amount of data, and the big data environment is thus formed. Since companies must face many competitors and diversified business models, in order to obtain more benefits, it is an inevitable trend to obtain the information required by enterprises through big data. In this study, data analysis was first used to determine the most valuable customers of the company. Then, through the past transaction records of customer, the association between the products purchased by the customer will be found. Finally, a more accurate business marketing strategy will be provided to the enterprise.