情感設計因素影響文創產品喜好之模式建構與分析

A Study on Framework Development and Emotional Design Factors Affecting Consumers’ Preferences for Cultural and Creative Products

當今是以設計主導情緒感官的時代，文化創意融入設計在這股風潮中成為提升國家競爭力的重要關鍵，加上網際網路促進了世界各地消費市場之間的互動，這種日益增長的趨勢顯示具有情感設計特徵和獨特性的產品有被設計的必要。本研究目的在探索消費市場產品設計現況與產品設計教學成果之差異，並分析這些差異以確定目前產品設計的重點。透過調查網路商店商業作品與相關科系大學生的產品設計作品，探討產品情感設計因素影響消費者購買意願與喜好度。本研究結論為：1.本研究以產品情感設計為基礎所建構的量表具有可行性；2.產品情感設計能影響受測者對產品的喜好度進而提高購買意願；3.根據教學方法進行產品設計，學生作品也能具有商業作品的設計水準。未來，這些原則可以融入設計教育，培養符合市場需求的設計人才；這些原則也可以提供給相關產業作為設計產品的參考依據。

In the era in which design dominates emotional senses, the integration of cultural creativity into design has become the important key to enhancing national competitiveness in this trend. Internet technology has facilitated the interaction between consumer markets around the world. This growing trend underscores the need to study products with emotional design characteristics and uniqueness. This study aimed to explore the differences between currently available design products in the consumer market and the assignments of product design courses to identify the prevailing principles of product design at present. This study investigated the design products by professional designers and university students to determine the influences of product emotional design dimensions on consumers’ purchase intention of and preference for those products. This study reached the following conclusions. First, the proposed measurement scale for product emotional design is feasible. Second, the emotional design of a product influences preference for the product, which in turn strengthens purchase intention for that product. Third, appropriate teaching methods may equip students to produce works of commercial value. In the future, these principles can be integrated into design education to cultivate design talents who satisfy market needs. They can also serve as a reference for related industries in product design.