部分民營化與企業社會責任授權

Partial Privatization with Corporate Social Responsibility Delegation

本研究利用雙佔市場模型，探討部分民營化政策對於民營廠商與民營化廠商，市場競爭與消費者導向之企業社會責任內生策略選擇之影響。結果發現，一旦民營化廠商關心消費者導向的企業社會責任，在關心程度內生化下，不存在價格為正的均衡，民營化政策並不可行。因此，在公營廠商民營化的過程中，只有民營廠商會採取消費者導向的企業社會責任，而民營化廠商並不會採取消費者導向的企業社會責任策略。同時，公營廠商民營化下，其民營化程度越低，民營廠商關心消費者導向的企業社會責任程度也越高。 This study uses the duopoly market to explore the influence of degree of privatization on the endogenous consumer-oriented Corporate Social Responsibility (CSR) strategies. It is found that once privatized firm is concerned about consumer-oriented CSR, there is no equilibrium with positive prices, and privatization policies are not feasible. Therefore, in the process of privatization of public enterprises, only private firm will adopt consumer-oriented CSR, and privatized firm will not adopt consumer-oriented CSR. At the same time, under the privatization of public enterprises, the lower the degree of privatization, the higher the level of CSR of private firm concerned.