以休閒體驗促進遊客滿意度──以台中爵士音樂節為例程

The Research of Leisure Experience Promotion on Tourists' Satisfaction -A Case Study of Taichung Jazz Festival

遊客在參與臺中爵士音樂節時會因為活動而了解活動的歷史和意義以及其輕鬆的氣氛實際體驗來打動人心，台中市政府邀請多國不同的爵士音樂樂團於臺中爵士音樂節中演出，因此在參與過臺中爵士音樂節後甚至會因為認識爵士音樂而主動搜尋及了解更多相關訊息，經過瞭解而喜愛上爵士音樂的魅力，在如此氛圍的渲染下，遊客會對爵士樂產生莫名的喜好，也因為愛好爵士音樂而對臺中爵士音樂節產生滿意度，因此本研究認為休閒涉入會影響心流體驗、滿意度與休閒體驗；以及休閒體驗會影響心流體驗與滿意度之影響力；並且休閒體驗為休閒涉入與滿意度關係之中介變數。本研究主要是要了解是否休閒涉入會影響心流體驗、滿意度與休閒體驗；以及休閒體驗會影響心流體驗與滿意度之影響力；並且休閒體驗為休閒涉入與滿意度關係之中介變數。參與臺中爵士音樂節時會因為活動而了解活動的歷史和意義以及其輕鬆的氣氛實際體驗來打動人心，經過瞭解而喜愛上爵士音樂的魅力，在如此氛圍的渲染下，也因為愛好爵士音樂而對臺中爵士音樂節產生滿意度。近年來參與人數逐漸攀升，來自其他縣市的民眾也開始主動前往參與，並且每年再次參訪的人數也年年增加，由於臺中爵士音樂節舉辦日期多為10月底或11月初之秋天涼爽之際，晚間伴隨著涼風以及輕快的爵士樂，心曠神怡的享受削減不少工作壓力的束縛，以達到政府機構降低民眾的生活壓力。 When tourists participate in Taichung Jazz Fesltival would understand activity history and construction also comfortable for Jazz music. Taichung government invites several Jazz bands from different countries to perform in Taichung Jazz Fesltival, tourists will search more information actively after Jazz music experience and then fall in love with Jazz music. Under such atmosphere tourists promote satisfaction to Taichung Jazz Fesltival for loving Jazz music. So that this work supposes leisure involvement affects flow experience, satisfaction and leisure experience, and leisure experience affects flow experience and satisfaction. Also Leisure Experience to be mediator to affect the relationship between leisure involvement and satisfaction. This work supposes leisure involvement positively affects flow experience, satisfaction and leisure experience, and leisure experience positively affects flow experience and satisfaction. Also leisure experience is mediator in the relationship between leisure involvement and satisfaction. People who participate in the Taichung Jazz Fesltival would understand the history because joining the activity. Under such relaxed atmosphere people touched the heart by Jazz music and fall in love with Jazz music leads to satisfy with the Taichung Jazz Fesltival. Recently all participant raises up rapidly especial come from other cities. Because of Taichung Jazz Fesltival always takes place at fall at same time with the Jazz music make people relieve tension that also the reason why government organize these activities.

When tourists participate in Taichung Jazz Fesltival would understand activity history and construction also comfortable for Jazz music. Taichung government invites several Jazz bands from different countries to perform in Taichung Jazz Fesltival, tourists will search more information actively after Jazz music experience and then fall in love with Jazz music. Under such atmosphere tourists promote satisfaction to Taichung Jazz Fesltival for loving Jazz music. So that this work supposes leisure involvement affects flow experience, satisfaction and leisure experience, and leisure experience affects flow experience and satisfaction. Also Leisure Experience to be mediator to affect the relationship between leisure involvement and satisfaction. This work supposes leisure involvement positively affects flow experience, satisfaction and leisure experience, and leisure experience positively affects flow experience and satisfaction. Also leisure experience is mediator in the relationship between leisure involvement and satisfaction. People who participate in the Taichung Jazz Fesltival would understand the history because joining the activity. Under such relaxed atmosphere people touched the heart by Jazz music and fall in love with Jazz music leads to satisfy with the Taichung Jazz Fesltival. Recently all participant raises up rapidly especial come from other cities. Because of Taichung Jazz Fesltival always takes place at fall at same time with the Jazz music make people relieve tension that also the reason why government organize these activities.