以方法目的鏈模式建構公司社群網絡環境

Creating Social Networking Environment for Workers through a Means-End Chain Model

社群網路已為組織員工打造出一種不同於以往的工作環境。本研究利用方法目的鏈模式，分析受訪者使用公司內部社群網站於工作之狀況。透過階梯法針對某科技公司30 位員工進行深度訪談，瞭解其所認定社群網站的核心價值。接著，以內容分析法進行資料編碼與分析工作，最後彙整出價值階梯圖，包括六個屬性、九個結果及六個價值。可見，公司內部社群網站功能屬性，除了利於工作者間之知識協調外，對於工作績效的提升亦有相當助益。最後，本研究亦分析其他在屬性層、結果層與價值層的鏈結涵意，希望能提供實務界建構公司內部社群網絡環境之參考。 Social networking sites (SNSs) are available at workplace and have created an environment for workers to share information and socialize with others. The study aims at revealing the links among the functionality of SNS attributes, hierarchical value map (HVM) and task performance, by using means-end chain (MEC) approach. In order to examine the links between the internal company SNS attributes and consequences, as well as the values of each which the employees regard as important. Data was gathered for a MEC analysis by interviewing 30 employees in a company. Laddering interviews identify employees’ perceptions of six attributes, nine consequences, and six values associated with the internal company SNS adoption. The results show that the functionalities of online learning, questions and responses, and knowledge sharing are useful for knowledge collaboration and task performance. Finally, we also analyze other items linked to attributes layer, consequences layer and values layer to provide insights for constructing effective mechanisms in working contexts.

Social networking sites (SNSs) are available at workplace and have created an environment for workers to share information and socialize with others. The study aims at revealing the links among the functionality of SNS attributes, hierarchical value map (HVM) and task performance, by using means-end chain (MEC) approach. In order to examine the links between the internal company SNS attributes and consequences, as well as the values of each which the employees regard as important. Data was gathered for a MEC analysis by interviewing 30 employees in a company. Laddering interviews identify employees’ perceptions of six attributes, nine consequences, and six values associated with the internal company SNS adoption. The results show that the functionalities of online learning, questions and responses, and knowledge sharing are useful for knowledge collaboration and task performance. Finally, we also analyze other items linked to attributes layer, consequences layer and values layer to provide insights for constructing effective mechanisms in working contexts.