以台江國家公園為例

Tourist satisfaction, place attachment, and revisit intention regarding recreational experiences in Taijiang National Park

本研究探討遊客對台江國家公園之遊憩體驗滿意度、場所依戀與重遊意願，同時進 一步瞭解影響遊客對於台江國家公園滿意度、重遊意願與推薦意願之關鍵影響因素為何， 進而提供相關行銷策略與建議給台江國家公園參考。根據本研究結果顯示，影響遊客對 於台江國家公園之滿意度因素以「公共設施滿意度」、「方便效益」、「整體滿意度」、「推 薦意願」與「再訪意願」最為顯著；影響遊客對於台江國家公園之重遊意願因素以「推 薦意願」最為顯著。

This study investigated tourist recreational experiences in Taijiang National Park to identify the key influencing factors of tourist satisfaction， revisit intention， and recommendation intention. Relevant marketing strategies and other suggestions were proposed to serve as a reference for the management of Taijiang National Park to use to improve its customer base. The results revealed that the most significant influencing factors of tourist satisfaction regarding Taijiang National Park were satisfaction with public facilities， provided convenience and benefits， overall satisfaction， recommendation intention， and revisit intention; specifically， the most significant influencing factor of tourist revisit intention regarding Taijiang National Park was recommendation intention.