高雄市文化創意產業發展的現狀與前景規劃之研究

A Plan of the Condition and Prospection of Developing Cultural Creative Industries in Kaohsiung City

本研究目的有三：其一彙整文化創意產業文獻之定義與相關案例，並藉以檢視適合高雄市發展的文化創意產業內涵；其次檢討現有高雄市特色文化轉化創新及重塑文化內涵可行性；最後，提出高雄市文化創意產業推動方向。研究發現高雄市重化工業將持續衰退，產業結構轉型與再定位勢在必行。本研究從營業收入與家數來探討文化創意產業發展的情形，顯示出台灣的文化創意產業的營業收入與家數仍多半集中在北部地區。然而，初期高雄的文化創意產業條件無法與台北相較，但如果能發展出地方特色為主，作為南部七縣市發展文化創意產業的中心區，融入在11項產業範疇中，相信仍大有可為。由SWOT分析來看，高雄市具備山海河港兼備的海洋首都特色，有助於創新城市與文化創意產業之發展，加上市府近年來已經培養市民的城市美學，若市民文化素養持續提升，文化創產產業將更具發展利基。公私部門及業者質性訪問結果可歸納本市發展文化創意產業的主要問題有七：文化藝術展演者行銷能力不足、缺乏藝文展演活動訂價彈性、業者資金取得不易及獎勵不足、文化創意產業統計資料亟待建立、應發展文創產業學習型聚落區域、中央地方及民間三者資金投入採三三四制共同分擔風險以及擴大包容性培養創意及多元文化人才，此七大問題的解決與有效策略的提出是高雄市文化創意產業再發展的重要關鍵。本研究依高雄市產業發展脈絡與特點，梳理並提出海洋、物流、重工業、展演及影音等主軸文化創意產業內容。其次，依產業過程分析結果歸納提出高雄市朝向創意經濟的發展策略，市政府應設立明確的負責文化創意產業的專責單位，即文化創意中心來全力推動之。最後本研究研提規劃「文化創意產業園區」與「文化創意特區」以結合科技與創意為主軸，發揮群聚效果，成為大高雄地區文化創意產業的輻射點。

There are three purposes in this study. First, review the existing cultural creative industry development and the status of the existing cultural characteristics and their value in Kaohsiung City. Secondly, use the SWOT to analyze the development of cultural creative industries; meanwhile, further examine the inadequacies of its cultural creative industry development. Finally, according the above results, bring up the directions of how to promote its cultural creative industries and plan the cultural creative industry park. This study finds that the heavy chemical industry in Kaohsiung City will continue to decline and its industrial restructuring and re-positioning are imperative. The cultural creative industries development is discussed with the business income and the number of companies. The result shows that the income and the number of companies of cultural creative industries are still concentrated mostly in northern Taiwan. However, the cultural creative industries in Kaohsiung City are still promising on condition that local characteristics can be implied in the eleven kinds of industries, with Kaohsiung becoming the development center of the cultural creative industries in southern Taiwan. By SWOT analysis, Kaohsiung City is a marine capital, characterized by having rivers, mountains, ocean and ports, which contributes to urban innovation and the development of cultural creative industries. Moreover, the city government has been cultivating the city aesthetics in recent years. If the public cultural aesthetics keeps raising, the cultural creative industries will develop as well. Secondly, according to the generalization of industrial analysis, we draw up the development strategies to creative economic for the city: the city government should establish a department responsible for the cultural creative industry to promote it, such as a cultural creative center. Last, we propose the planning of “cultural creative park” and “creative quarters”, which combines technology and innovation, takes a cluster effect, and becomes the radiation point of cultural creative industries in Kaohsiung metropolis.