Impact of Job Motivations of Chinese Cultural Traits, Collective Benefit, and Target Awareness on Organizational Citizenship Behavior in Government Institutions and Corporate Organizations in Taiwan

Impact of Job Motivations of Chinese Cultural Traits, Collective Benefit, and Target Awareness on Organizational Citizenship Behavior in Government Institutions and Corporate Organizations in Taiwan

This study examines the relationship between the job motivations of Chinese cultural traits and organizational citizenship behavior in Taiwan. The study develops a set of hypotheses on the impact of four variables: relationship needs, face needs, collective benefit, and target awareness. Data was collected from a survey administered to employees at government institutions and corporate organizations in Taiwan. The results indicate that all four variables create job motivations that significantly impact organizational citizenship behavior, and that the type of organization does not cause significant differences in the variances.