美工刀設計關鍵因素之研究

The Study of Critical Factors of Utility Knives Design

本研究之目的為探討消費者對選購市售美工刀的需求關鍵因素，採用層級分析法進行關鍵因素之權重排序。並且建立了使用者的需求關鍵因素層級架構，共有7 項構面，17 項關鍵因素。進一步，針對消費者進行問卷調查，探討消費者對市售美工刀的需求，瞭解選購時會考量哪些因素。將問卷回收後以SPSS統計軟體分析，並且運用層級分析法 （AHP） 計算構面、關鍵因素、整體權重和排序，最後可得知消費者最為重視選購美工刀之關鍵因素權重排序。從層級分析法計算結果得知，7項構面中一般型美工刀為消費者最佳選擇，且消費者最重視因素排序前三項為「舒適度」、「價格」與「收納方便性」三項構面。本研究所得到之結果，可提供產業界研發改良美工刀設計與量產的重要依據。

The purpose of this study is to explore crucial factors in knife selection.The analytic hierarchy process (AHP) was applied to sort priority in choicefactors. The process of the present study was through literature review,questionnaire survey and the establishment of a key factor in the hierarchicalstructure of user needs. A total of seven dimensions and 17 keyfactors were evaluated. After questionnaire survey, code and analysiswere conducted by SPSS statistical software. Further analysis, calculatingthe overall weight of key factors and sorting was carried out by AnalyticHierarchy Process. Analysis results showed that the optimal choice was“general knife” and “comfortable level”, “price” and 'storage convenience'are the most important factors of seven dimensions for knife purchaseweight order. The results of this study could provide information forimproved design and production of utility knives.